Vice President of Production
Matrix - University of Texas Fashion Show 2019
In May 2019 I was appointed as Vice President of Production for University Fashion Group. I served from May 2018 to May 2019 and faced many opportunities as well as a few challenges during that time. I worked closely with the director of the fashion show to plan every detail of the university’s fashion show, excluding the venue. As VP, I oversaw five teams that coordinated casting, set design, music, budget, and HMU for the show. I also worked alongside the VP of Communications and an ESPN Associate Producer to write the script for the televised portion of the show. In addition, I created a D-Day timeline that included contacts, activations, and responsibilities that each team was responsible for. I was also able to promote the show on a segment of the local news station, CBS Austin, which can be found here. The show took place at the Frank Erwin Center on April 25, 2019, with approximately 3,000 people in attendance. During the show I worked backstage lining up models and ensuring that all quick changes ran smoothly. The show was written up by Orange Magazine, Fashionably Austin, Tribeza, and Austin Culture Map, and was broadcasted on Longhorn Network by ESPN.
Challenges that arose were mostly rooted in the differing work ethics among members of the production team. As the team leader, I had to find a way to bridge the gap between those who were organized and those who were more creative. At the end of my time as VP Production, I created a handbook that outlines all of the responsibilities of the position.
Photos courtesy of Orange Magazine
Responsibilities
Oversaw five teams to produce the largest student-run fashion show in the United States with approximately 3,000 in attendance
Facilitated bi-weekly meetings among executives within the organization to discuss progress on show production
Initiated relationships with designers to book volunteer opportunities for members to work at New York Fashion Week
Hosted 3 model calls, each with 50+ in attendance, to cast models for photoshoots and fashion show
Coordinated with ESPN Associate Producer to write the script for the televised portion of the fashion show
Spoke on local news station to promote the show
Bureau Betak Production Volunteer
Alexander Wang SS 2018
In Fall 2017 I had the opportunity to volunteer with Bureau Betak in New York for Alexander Wang's #WANGFEST. This event took place on September 9, 2017 and was spectacular. Models walked the streets in various locations around the city before finally ending up at an unassuming space in Brooklyn. I was present at this space the morning of the event to help with setup. Later in the evening I assisted with activations and monitored VIP guest needs.
Kate Spade AW 2019
In Spring 2019 I had the opportunity to volunteer with Bureau Betak in New York for the Kate Spade AW 19 show. While volunteering I was in charge of directing guests to their seats and assisting them with any questions they might have.
Responsibilities
Contacted multiple vendors to coordinate equipment rental on day of show
Assisted with VIP area layout
Reviewed activation schedule for any errors
Assisted with activation timing
Monitored guest and VIP needs
Event Production Team
Dimension After Show Party
In Spring 2018 I was able to work on the production team for the Dimension Fashion Show After Party. I worked alongside two other University Fashion Group executives to plan the event. The after party, which took place on April 28, 2018 at Space 24Twenty in Austin, Texas, had over 100 in attendance. The party included a photo booth, bar tab, mini fashion show and competition, and complimentary Topo Chico.
Responsibilities
Coordinated with designers and models to plan mini fashion show and competition
Presented ideas for the fashion show to senior designers
Designated the model's pace and music for the show
Designed voting ballot for competition
Announced show and competition winner
Communicated with local bar to set up bar tab and receive drink discount
